In this essay we analyze the geostrategy of economic spaces in the sphere of new links in the global economy, placing Latin America in the scenario of the new world order.The geostrategic dimension of economic spaces includes spatial redefinitions as a result of new global strategies of the major transnational corporations.This is, therefore, of a space-time configuration of scenarios in the articulation between the importance of the place, action site, and expression of power. Territorial administration adopts new outlines, sharing and is linked to the logistics of market interests. In the new configuration of interests of global economics, the spatial barriers are set aside and global places are created, representing fragmentations of territorialized space.Territorialization of global productive spaces represents deterritorialization of national spaces. Forms of power and influence of power radiate from them in all directions. Power and administration of territory in the large complex economic and political organisms - regional blocks - confront each member's historie reality, the inequalities of the rates of development, culture and social levels. These realities are hard to harmonize and eventually categorize hegemonic centers of power and a national fringe of dependence. Global geostrategy, therefore, takes over, redefines and reorders productive circulation spaces, establishing new relations of power and administration of territories. Historically Latin América continued to depend heavily on the economic order established by the colonizing countries and this dependence gradually shifted to the world financial supremacies.This dependence intensified the indebtedness process that today characterizes the so-called market of foreign debts, with significant reflections on the internal social order.

O conceito de segmentação de mercado constitui-se em uma forte ferramenta freqüentemente utilizada na tomada de decisão nas organizações. Neste artigo, busca-se analisar elementos nem sempre privilegiados quando se trata a segmentação de mercado como discurso hegemônico. A crítica aqui apresentada inspira-se no filme Desconstruindo Harry, de Woody Allen, o que permitirá compreender o exercício de desconstrução do conceito e da prática da segmentação de mercado com base no gênero e na etnia. Essa proposta ampara-se sobre o postulado de Derrida (1999) de que qualquer conceito, palavra ou significado léxico é passível de desconstrução e na hipótese de que o conceito de segmentação de mercado e sua prática encerram significados não revelados, guardando em si um conjunto de atores e vozes marginalizados.

Market segmentation is a powerful marketing tool frequently used to support decision-making in organizations. In this paper we aim at analyzing some elements not always evident when one deals with market segmentation as a hegemonic discourse. We base our analysis in Woody Allen's “Deconstructing Harry”, which allows the understanding of the deconstruction of market segmentation concept and practice based on gender and race. Such a purpose is supported by Derrida (1999) who tells us that every concept, word or lexical meaning is subject for deconstruction. Moreover, the hypothesis that both concept and practice of market segmentation hide unrevealed meanings, voices and social actors is central in our analysis.